The following article was written by the Campbell County Economic Development Department and is currently featured in “Campbell County Works” website which highlights local businesses that make an impact on our community.
Local Comfort Inn and Suites Recognized for Outstanding Service; Wins 3rd Consecutive Platinum Award 2017 – 2019
In speaking with Brian Knopp of COMFORT INN & SUITES (located on Route 29 in Campbell County near Lynchburg Airport), it is soon apparent that hospitality services to him and his staff embodies more than managing a hotel – it is an expression of their passion to care for others and a dedication to making each guest feel like family.
“We take the time to get to know our guests personally,” said Knopp. “Our brand says ‘comfort’, but it’s more than that. It’s sincerely caring for each guest and going above and beyond to make that connection with them.”
Serving in tourism and the hospitality industry for decades, Knopp approaches hotel management from the perspective of supportive leadership, humble service as well as seeking and developing the natural gifts and talents of his team. Their collective efforts have secured the Comfort Inn & Suites the prestigious “2019 Platinum Award” from Choice Hotels International, Inc., (NYSE: CHH), franchisor of the Comfort brand. The “Platinum Award” designation goes only to the top hotels within the brand and the Comfort Inn & Suites – Lynchburg is the only hotel in Virginia to be recognized with this honor.
“This is a tremendous accomplishment for us and is a tribute to our staff,” said Dave and Susan Francis, owners of the Comfort Inn & Suites. “As one of the top-tier properties operating under the Comfort Inn flag, the hotel’s staff has demonstrated an exceptional focus on guest satisfaction and dedication to superior service.”
“We focus continually on the three C’s – Caring, Cleanliness, and Comfort, – these are at the core of our success,” said Knopp. “Even beyond those fundamentals, we also have a strong desire to support our community and our fellow co-workers.” The Comfort Inn and Suites team dedicated their time and efforts toward honoring veterans, recognizing local law enforcement with a Waffle Day breakfast, and assisting with veterinary care and safe relocation of animals stranded along the Route 29 corridor. “It’s about being a part of this community and helping others that really sets us apart.”
Even with a positive leadership philosophy and a focused customer-service approach, the hospitality industry, like any other, faces challenges and changing trends. “There is always a need for workers trained in hospitality services,” said Knopp. “We have a great team, but it’s always hard to replace good staff when they move on to other opportunities. We also have a lot of local competition for staffing as well as seasonal occupancy.” Knopp encourages those entering the workforce to consider community college programs in hospitality as a good place to start.
“There’s tremendous job satisfaction in making others feels at home in our community. We’re proud to offer that experience and make it the best it can possibly be for our guests and employees.”
For more information on the COMFORT INN & SUITES in Lynchburg, Virginia please visit www.comfortiscariing.com
Our COMFORT INN & SUITES in Lynchburg, Virginia was among the first hotels in the nation to order the new Comfort brand signage with was installed this week.
The Comfort hotels brand continues its United States expansion with new hotels opening this year from coast to coast. These hotels are the latest to showcase the new Comfort logo, unveiled last May as a capstone to the brand’s multi-year transformation. More than 700 Comfort hotels already feature the elevated look and feel. In addition, more than 170 hotels have installed new signs, while over 450 hotels are in the process of obtaining new signage.
“The renewed Comfort brand appeals to developers and a wide range of guests across the U.S.,” said Anne Smith, vice president, brand management, design and compliance, Choice Hotels.
The Comfort brand revealed a new logo today to thousands of franchisees at Choice Hotels’ annual convention. The unveiling marks an important milestone for the brand which has been experiencing a renaissance since committing to change seven years ago.
“This redesigned logo serves as a beacon for the new Comfort. It’s more than a change of symbol, it’s a symbol of change,” said Anne Smith, vice president, brand management and design, Choice Hotels. “From new lobbies to upgraded guest rooms, Comfort hotels are being renovated across the country to deliver a more consistent, up-to-date guest experience. Together with our owners, we will have invested $2.5 billion in the Comfort brand by the end of 2019.”
Landor, a brand consulting and design agency based in New York City, created the logo which features vivid orange and yellow hues, and a rich blue color for the Comfort name.
“The design of the new logo reflects the brand’s warm and welcoming heritage and its refreshed, modern look and feel,” said Megan Brumagim, head of Comfort brands, Choice Hotels. “It’s the capstone of our transformation, inviting guests to check out the new Comfort.”
The new logo also represents an important shift for the brand across its locations, unifying the Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands as one brand family, the way guests perceive them, according to consumer research.
The brand’s transformative journey began in 2012 with a review of all properties which resulted in the bold decision to exit more than 600 properties that were not up to increased brand standards. The brand then introduced Move to Modern, an initiative focused on property upgrades, and announced Comfort as the largest 100 percent smoke-free hotel brand in North America. Guests can expect all Comfort properties across the United States to have completed their renovations and updated their signage by the end of 2020.
These efforts have fortified the brand’s position as a leader in the upper midscale segment with over 1,800 properties across North America.
“The Comfort brand is unstoppable,” said Brian Quinn, head of development, new construction brands, Choice Hotels. “Comfort now has one of the largest pipelines in its history, with nearly 300 properties, 80 percent of which are new construction. With our commitment to the brand, strong value proposition and tremendous return on investment, we continue to attract developers and owners to build Comfort hotels across the country.”
The Comfort Inn & Suites Hotel in Lynchburg, Virginia Wins Prestigious 2019 Platinum Hospitality Award from Choice Hotels
(Lynchburg, Virginia – June 14, 2019) – The Comfort Inn & Suites Hotel in Lynchburg, Virginia has been recognized with a prestigious “2019 Platinum Award” from Choice Hotels International, Inc., (NYSE: CHH), franchisor of the Comfort brand.
The “Platinum Award” designation goes only to the top hotels within the brand and the Comfort Inn & Suites – Lynchburg is the only hotel in Virginia to be recognized with this honor. “This is a tremendous accomplishment for us and is a tribute to our staff,” says Dave & Susan Francis, owners of the Comfort Inn & Suites.
As one of the top-tier properties operating under the Comfort Inn flag, the hotel’s staff has demonstrated an exceptional focus on guest satisfaction and dedication to superior service. Award criteria are evaluated by Choice Hotels through its official property ranking reports which ranked the Comfort Inn & Suites in Lynchburg #15 out of 1,015 hotels.
“As a leading hotel franchisor, we count on our owners to make sure each guest that stays at each and every one of our hotels feels welcome, wanted and respected,” said Tim Tobin, Vice President of Franchisee Onboarding and Learning with Choice Hotels. “Award-winning hotels like the Comfort Inn & Suites – Lynchburg have demonstrated their commitment to delivering on this brand promise and more, and we are proud to honor their accomplishments as an example for others to follow.”
This is the third consecutive year that the Comfort Inn & Suites has received this honor. In addition, the hotel has been ranked as the #1 Hotel in Lynchburg (out of 25 hotels) on TripAdvisor, the world’s leading travel site, and has received the “TripAdvisor Certificate of Excellence” and was recently recognized at the “Best Hotel in Virginia under $200” by msn.com.
The Comfort Inn & Suites participates in the award-winning Choice Privileges loyalty rewards program, rated a top loyalty rewards program by both USA Today’s 10Best Readers’ Choice Awards and by U.S. News & World Report for three consecutive years. Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com. For more information or to make a reservation at this award-winning hotel, visit www.comfortinnluynchburg.com or www.comfortiscaring.com.
As you entered our COMFORT INN & SUITES in Lynchburg, Virginia you may have noticed a special table; it is reserved to honor our missing men.
Set for one, the empty chair represent Americans who were or are missing from each of the services – Army, Marine Corps, Navy, Air Force, Coast Guard – and civilians, all with us in spirit.
Some of us were very young, or not yet born, when the Vietnam War began; however, all Americans should never forget the brave men and women who answered our Nation’s call and served the cause of freedom in a special way.
Let us explain the meaning of this table, and then join me for a moment of silent prayer.
Let us now raise our water glasses in a toast to honor America’s POW/MIAs, to the success of our efforts to account for them, and to the safety of all now serving our Nation!
The COMFORT INN & SUITES in Lynchburg was selected to be a “host hotel” for motorcycle riders participating in the “Run To The Wall” heading to Washington DC for Memorial Day Weekend.
Founded by Vietnam Veterans, “Run For The Wall” recognizes the sacrifices and contributions made by ALL VETERANS who have served our nation. Some of the riders traveled from as far as California to participate and we were honored to them stay with us!