Our New Sign of COMFORT!

Our COMFORT INN & SUITES in Lynchburg, Virginia was among the first hotels in the nation to order the new Comfort brand signage with was installed this week.

The Comfort hotels brand continues its United States expansion with new hotels opening this year from coast to coast. These hotels are the latest to showcase the new Comfort logo, unveiled last May as a capstone to the brand’s multi-year transformation. More than 700 Comfort hotels already feature the elevated look and feel. In addition, more than 170 hotels have installed new signs, while over 450 hotels are in the process of obtaining new signage.

“The renewed Comfort brand appeals to developers and a wide range of guests across the U.S.,” said Anne Smith, vice president, brand management, design and compliance, Choice Hotels.

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